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35.4pt' topmargin=0 leftmargin=0 marginheight=0 marginwidth=0> <div class=WordSection1> <p class=MsoNormal><o:p>&nbsp;</o:p></p> <table class=MsoNormalTable border=0 cellpadding=0 width="100%" style='width:100.0%;mso-cellspacing:1.5pt;background:#F1EFEA;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 5.4pt 0cm 5.4pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td style='padding:.75pt .75pt .75pt .75pt'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=700 style='width:525.0pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;height:13.5pt'> <td valign=bottom style='padding:0cm 0cm 0cm 0cm;height:13.5pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img width=716 height=18 id="_x0000_i1043" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header1.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header1.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td style='background:#5C91A4;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=698 style='width:523.5pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img width=698 height=66 id="_x0000_i1042" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header2.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header2.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td style='background:#D5E3F5;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=675 style='width:506.25pt;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td width=507 style='width:380.25pt;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><em><b><span style='font-family:"Calibri","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#FF8500'>Su informe mensual sobre las más recientes tendencias de marketing de Internet</span></b></em><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td width=168 style='width:126.0pt;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal align=right style='text-align:right'><span style='font-size:10.0pt;font-family:"Calibri","sans-serif";mso-fareast-font-family: "Times New Roman";color:#052148'>&nbsp;</span><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td colspan=2 style='padding:0cm 0cm 0cm 0cm'> <div class=MsoNormal align=center style='text-align:center'><span style='font-family:"Calibri","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#FF8500'> <hr size=2 width="100%" align=center> </span></div> </td> </tr> <tr style='mso-yfti-irow:2;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p><strong><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"; color:#052148'>EN ESTE NÚMERO: </span></strong><span style='font-size: 10.0pt;font-family:"Calibri","sans-serif";color:#052148'><br> " <a href="#A"><span style='color:#052147'>Publicidad de pago por clic</span></a><br> " <a href="#B"><span style='color:#052147'>Aproveche al máximo sus anuncios de PPC con las palabras clave adecuadas</span></a></span></p> </td> <td style='padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 align=right width=190 style='width:142.5pt;mso-cellspacing:0cm; mso-yfti-tbllook:1184;mso-table-lspace:2.25pt;mso-table-rspace:2.25pt; mso-table-anchor-vertical:paragraph;mso-table-anchor-horizontal:column; mso-table-left:right;mso-table-top:middle;mso-padding-alt:2.25pt 2.25pt 2.25pt 2.25pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td colspan=4 style='padding:2.25pt 2.25pt 2.25pt 2.25pt'> <p class=MsoNormal align=center style='text-align:center'><strong><span style='font-size:10.0pt;font-family:"Calibri","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#052148'>CONECTESE CON WSI </span></strong><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='padding:2.25pt 2.25pt 2.25pt 2.25pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'><a href="http://www.facebook.com/wsisocial" target="_blank"><br> </a><o:p></o:p></span></p> </td> <td style='padding:2.25pt 2.25pt 2.25pt 2.25pt'> <p class=MsoNormal><a href="http://es.linkedin.com/in/wsimadrid" target="_blank"><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=38 height=38 id="_x0000_i1041" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2010/LinkedInIcon2.gif" alt=LinkedIn></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:2.25pt 2.25pt 2.25pt 2.25pt'> <p class=MsoNormal><a href="http://twitter.com/wsimadrid" target="_blank"><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=38 height=38 id="_x0000_i1040" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2010/TwitterIcon2.gif" alt=Twitter></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:2.25pt 2.25pt 2.25pt 2.25pt'> <p class=MsoNormal><a href="http://www.youtube.com/user/WSIMADRID" target="_blank"><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes;text-decoration:none;text-underline:none'><img border=0 width=38 height=38 id="_x0000_i1039" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2010/YouTubeIcon2.gif" alt=YouTube></span></a><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> </table> </div> </td> </tr> <tr style='mso-yfti-irow:2;mso-yfti-lastrow:yes'> <td style='background:#D5E3F5;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=698 height=12 id="_x0000_i1038" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header3.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header3.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </div> </td> </tr> <tr style='mso-yfti-irow:2'> <td valign=top style='background:white;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal align=center style='text-align:center'><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof:yes'><img border=0 width=717 height=29 id="_x0000_i1037" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header4.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Header4.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:3'> <td style='background:white;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:4'> <td style='background:white;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=690 style='width:517.5pt;mso-cellspacing:0cm;mso-yfti-tbllook:1184;mso-padding-alt: 0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes; height:142.5pt'> <td width=453 valign=top style='width:339.75pt;padding:0cm 0cm 0cm 0cm; height:142.5pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=440 style='width:330.0pt;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'> <p style='line-height:13.5pt'><a name=A id=A></a><strong><span style='font-family:"Arial","sans-serif";color:#024D6E'>Publicidad de pago por clic </span></strong><br> <strong><span style='font-size:13.5pt;font-family:"Calibri","sans-serif"; color:#5C91A4'>Optimice los resultados de las búsquedas, impulse un tráfico dirigido </span></strong></p> </td> </tr> <tr style='mso-yfti-irow:1'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:13.5pt'><span style='mso-fareast-font-family: "Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:2'> <td style='padding:0cm 0cm 0cm 0cm'> <p style='line-height:13.5pt'><span style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#333333'>Pago por clic (PPC) o Marketing de búsqueda pagada es una forma de publicidad con la que puede atraer tráfico a su sitio Web o página de aterrizaje mediante anuncios (enlaces patrocinados) en un buscador. Google, <span class=SpellE>Yahoo</span>, MSN o cualquier otro buscador en el que elija anunciarse mostrará su anuncio de PPC cuando una búsqueda de palabras clave coincida con su lista de palabras clave, o cuando un sitio de contenido muestre contenido relevante. </span></p> <p style='line-height:13.5pt'><span style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#333333'>Tales anuncios se conocen como enlaces patrocinados o anuncios patrocinados. Habitualmente aparecen junto a los resultados orgánicos o sobre ellos en las páginas de resultados de los buscadores, o en cualquier lugar donde decida colocarlos un desarrollador Web en un sitio de contenidos. </span></p> <p style='line-height:13.5pt'><strong><span style='font-size:10.0pt; font-family:"Arial","sans-serif";color:#333333'>¿Cómo se ven beneficiadas sus iniciativas de marketing online por la publicidad de pago? </span></strong></p> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Resultados inmediatos. </span></strong><span style='font-size:10.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'>Su anuncio será visible en la página de resultados de búsqueda tan pronto como se haga operativa su campaña de PPC en un buscador. . </span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Control de costes.</span></strong><span style='font-size:10.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'> Como anunciante, paga cuando alguien hace clic en su anuncio, no cada vez que aparece (pago por clic). Puede controlar sus gastos en cada campaña de PPC. Ésta es una forma de garantizar que su plan de marketing para distintas categorías de sus productos o servicios alcance resultados dirigidos. Por no mencionar que es una forma barata y sencilla de conseguir tráfico de búsquedas.</span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Orientado geográficamente</span></strong><span style='font-size:10.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'>. Tiene la posibilidad de seleccionar una zona o región en particular (su mercado objetivo) ajustando la configuración de su campaña de PPC, según corresponda.</span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l1 level1 lfo3;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Enfoque de marketing estacional y para el momento específico.</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> En realidad, puede definir la programación de anuncios, optando por ejecutar su campaña sólo en los días precisos y, de hecho, durante las horas que desee.</span><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></li> </ul> </td> </tr> <tr style='mso-yfti-irow:3'> <td style='padding:0cm 0cm 0cm 0cm'> <div class=MsoNormal align=center style='text-align:center;line-height: 13.5pt'><span style='mso-fareast-font-family:"Times New Roman"'> <hr size=2 width="100%" align=center> </span></div> </td> </tr> <tr style='mso-yfti-irow:4'> <td style='padding:0cm 0cm 0cm 0cm'></td> </tr> <tr style='mso-yfti-irow:5'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:13.5pt'><a name=B id=B></a><strong><span style='font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#024D6E'>Aproveche al máximo sus anuncios de PPC con las palabras clave adecuadas </span></strong><span style='mso-fareast-font-family: "Times New Roman"'><br> </span><strong><span style='font-size:13.5pt;font-family:"Calibri","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#5C91A4'>Consejos para asegurarse de utilizar las mejores palabras clave </span></strong><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:6'> <td style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal style='line-height:13.5pt'><span style='mso-fareast-font-family: "Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:7'> <td style='padding:0cm 0cm 0cm 0cm'> <p style='line-height:13.5pt'><span style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#333333'>La investigación efectiva de las palabras clave garantizará que sus anuncios de PPC aparezcan en el primer puesto en los enlaces patrocinados de cualquier página de resultados de un buscador. Si bien tener 10 ó 20 palabras bien elegidas puede atraer la mayoría del tráfico, esto no cubre todos los nichos posibles.</span></p> <p style='line-height:13.5pt'><strong><span style='font-size:10.0pt; font-family:"Arial","sans-serif";color:#333333'>Éstos son algunos consejos para asegurarse de utilizar las mejores palabras clave para los anuncios de PPC:</span></strong></p> <ul type=disc> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l2 level1 lfo6;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Use las herramientas gratuitas de investigación de palabras clave.</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> Existen herramientas especiales en la Web que le ayudan a encontrar excelentes palabras clave. Algunas de las herramientas gratuitas de investigación de palabras clave que funcionan bien son Google <span class=SpellE>Keyword</span> <span class=SpellE>Tool</span>, <span class=SpellE>Wordtracker</span>, <span class=SpellE>Metacrawler</span>, <span class=SpellE>Keyword</span> <span class=SpellE>Discovery</span>, <span class=SpellE>Yahoo</span> <span class=SpellE>Search</span> Marketing y SEO <span class=SpellE>Book</span> <span class=SpellE>Keyword</span> <span class=SpellE>Research</span> <span class=SpellE>Tool</span>.</span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l2 level1 lfo6;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Vea quién está compitiendo por las mejores palabras clave.</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> Vaya a un buscador como Google y haga una búsqueda de las palabras clave de su nicho. Vea qué otras empresas están ya dominando ese espacio. Si se da cuenta de que un término de búsqueda es demasiado competitivo y puede agotar todo su presupuesto de anuncios de PPC, amplíe su término de búsqueda a una palabra clave de final largo (<span class=SpellE>long</span> <span class=SpellE>tail</span>). Tenga en cuenta la relevancia y la relación de la palabra con su negocio. </span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l2 level1 lfo6;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Frases de palabras clave de buscadores.</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> Combine las mejores palabras clave y cree términos de búsqueda. Utilice combinaciones diferentes y use plurales además de los singulares. Asegúrese de que los términos estén estrechamente relacionados entre sí, de manera que obtenga los resultados deseados. Agrupe las palabras clave de alto nivel con otros términos de búsqueda relacionados con ellas.</span><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l2 level1 lfo6;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Refine su lista.</span></strong><span style='font-size:10.0pt;font-family: "Arial","sans-serif";mso-fareast-font-family:"Times New Roman"; color:#333333'> Desde su lista, retire las palabras clave que no son relevantes para su sitio web o las palabras clave para las que no tiene suficiente contenido para apoyo. Recuerde que siempre es posible volver atrás y añadir contenido y las palabras clave más tarde. </span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l2 level1 lfo6;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Use palabras clave compuestas, separadas, con guión y fusionadas</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>. Los usuarios a menudo buscan probando múltiples variaciones de palabras y ortografía buscando el ajuste ideal. Para asegurarse de que no se está perdiendo ningún término o frase, investigue las palabras clave compuestas, separadas, con guión y fusionadas. Ejemplo, &quot;de tamaño natural&quot;, &quot;tamaño-natural&quot; y &quot;tamaño natural&quot;. </span><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></li> <li class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt: auto;line-height:13.5pt;mso-list:l2 level1 lfo6;tab-stops:list 36.0pt'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'>Incluso puede hacer una oferta sobre su propio nombre o el de la empresa.</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#333333'> Introduzca el nombre de una empresa o marca en un buscador. ¡Se sorprenderá al ver cómo muchas empresas, además de la que ha buscado, aparecerán con los anuncios de PPC! Su marca debe ser su espacio en Internet, así que no deje que un competidor entre allí ofreciendo unos pocos centavos por una palabra clave.</span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></li> </ul> <p style='line-height:13.5pt'><span style='font-size:10.0pt;font-family: "Arial","sans-serif";color:#333333'>Asegúrese de que su campaña de PPC se mantenga tan eficaz y eficiente como sea posible mediante el seguimiento de los éxitos (y pérdidas) de palabras y frases clave, qué anuncios atraen la mayor parte del tráfico (y cuáles no) y las tasas de conversión. <a href="http://wsimarketingeninternet.com/Comuniquese-con-nosotros.htm" target="_blank"><span style='color:#FF8500'>Contacte</span></a> a su Consultor de WSI para gestionar su publicidad de PPC de modo que utilice su presupuesto sabiamente y consiga los mejores resultados (de tráfico y de conversión). </span></p> </td> </tr> <tr style='mso-yfti-irow:8'> <td style='padding:0cm 0cm 0cm 0cm'> <div class=MsoNormal align=center style='text-align:center;line-height: 13.5pt'><span style='mso-fareast-font-family:"Times New Roman"'> <hr size=2 width="100%" align=center> </span></div> </td> </tr> <tr style='mso-yfti-irow:9'> <td style='padding:0cm 0cm 0cm 0cm'></td> </tr> <tr style='mso-yfti-irow:10;mso-yfti-lastrow:yes'> <td style='padding:0cm 0cm 0cm 0cm'></td> </tr> </table> </td> <td width=235 valign=top style='width:176.25pt;padding:0cm 0cm 0cm 0cm; height:142.5pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="97%" style='width:97.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow:yes'> <td width=12 style='width:9.0pt;padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="97%" style='width:97.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td width=235 style='width:176.25pt;padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="97%" style='width:97.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td style='padding:0cm 0cm 0cm 0cm'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="97%" style='width:97.0%;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:0cm 0cm 0cm 0cm'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td colspan=3 style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=235 height=17 id="_x0000_i1036" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box1.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box1.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:1;height:15.0pt'> <td style='background:#5A6C84;padding:0cm 0cm 0cm 0cm;height: 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> <td valign=top style='background:#5A6C84;padding:0cm 0cm 0cm 0cm; height:15.0pt'> <p class=MsoNormal align=center style='text-align:center'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white'>!NUEVO! Charlas sobre el marketing online</span></strong><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> <td style='background:#5A6C84;padding:0cm 0cm 0cm 0cm;height: 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:2;height:15.0pt'> <td colspan=3 style='background:white;padding:0cm 0cm 0cm 0cm; height:15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=235 height=24 id="_x0000_i1035" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box3.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box3.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:3'> <td width=11 valign=top style='width:8.25pt;border:none; border-left:solid #5A6C84 1.5pt;padding:0cm 0cm 0cm 0cm'> <p>&nbsp;</p> </td> <td width=220 valign=top style='width:165.0pt;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=210 style='width:157.5pt;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=200 style='width:150.0pt;mso-cellspacing: 0cm;mso-yfti-tbllook:1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=38 height=38 id="_x0000_i1034" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2010/StatisticIcon.jpg" alt="Marketing Stats"></span><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal><span class=style31><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman"'>Aprenda cómo usar el marketing online con eficacia en su negocio</span></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> </table> </td> </tr> <tr style='mso-yfti-irow:1;mso-yfti-lastrow:yes'> <td style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <h2><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:#E36C09'>Infórmese y participe, junto con otros directivos como <span class=SpellE>ud.</span>, en charlas sobre estrategia y acciones de marketing digital que le permitirán potenciar este canal.</span></strong><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></h2> <p class=MsoNormal><strong><span style='font-size:10.0pt; font-family:"Arial","sans-serif";mso-fareast-font-family:"Times New Roman"'><a href="http://811.wsimarketingeninternet.com/ps/seminario-31-marzo-2011">Regístrese aquí a la <span class=SpellE>proxima</span> charla en Madrid</a></span></strong><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> <p><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Jueves 31 Marzo,&nbsp;14:00-15:30</span></p> <p><u><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Plazas limitas</span></u></p> </td> </tr> </table> </div> </td> <td width=9 valign=top style='width:6.75pt;border:none; border-right:solid #5A6C84 1.5pt;padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:4'> <td colspan=3 valign=top style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=235 height=26 id="_x0000_i1033" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box4.jpg" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box4.jpg"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:5'> <td colspan=3 style='padding:0cm 0cm 0cm 0cm'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=235 height=17 id="_x0000_i1032" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box1.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box1.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:6;height:15.0pt'> <td style='background:#5A6C84;padding:0cm 0cm 0cm 0cm;height: 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> <td valign=top style='background:#5A6C84;padding:0cm 0cm 0cm 0cm; height:15.0pt'> <p class=MsoNormal align=center style='text-align:center'><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; mso-fareast-font-family:"Times New Roman";color:white'>El blog de marketing digital</span></strong><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> <td style='background:#5A6C84;padding:0cm 0cm 0cm 0cm;height: 15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"'>&nbsp;<o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:7;height:15.0pt'> <td colspan=3 style='background:white;padding:0cm 0cm 0cm 0cm; height:15.0pt'> <p class=MsoNormal><span style='mso-fareast-font-family:"Times New Roman"; mso-no-proof:yes'><img border=0 width=235 height=24 id="_x0000_i1031" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box3.gif" alt="http://downloads.mapssystem.net/THONewsletters/InsideEdge2009/Images/Box3.gif"></span><span style='mso-fareast-font-family:"Times New Roman"'><o:p></o:p></span></p> </td> </tr> <tr style='mso-yfti-irow:8'> <td width=11 valign=top style='width:8.25pt;border:none; border-left:solid #5A6C84 1.5pt;padding:0cm 0cm 0cm 0cm'> <p>&nbsp;</p> </td> <td width=220 valign=top style='width:165.0pt;padding:0cm 0cm 0cm 0cm'> <div align=center> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=210 style='width:157.5pt;mso-cellspacing:0cm;mso-yfti-tbllook: 1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes'> <td valign=top style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=200 style='width:150.0pt;mso-cellspacing: 0cm;mso-yfti-tbllook:1184;mso-padding-alt:3.0pt 3.0pt 3.0pt 3.0pt'> <tr style='mso-yfti-irow:0;mso-yfti-firstrow:yes;mso-yfti-lastrow: yes'> <td style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal><a href="http://blog.wsidigitalmarketing.com/" target="_blank"><span style='mso-fareast-font-family:"Times New Roman";mso-no-proof: yes;text-decoration:none;text-underline:none'><img border=0 width=38 height=38 id="_x0000_i1030" src="http://downloads.mapssystem.net/THONewsletters/InsideEdge2010/BlogIcon.jpg" alt=Blog></span></a><span style='mso-fareast-font-family: "Times New Roman"'><o:p></o:p></span></p> </td> <td style='padding:3.0pt 3.0pt 3.0pt 3.0pt'> <p class=MsoNormal><span class=style31><span style='font-size:10.0pt;font-family:"Arial","sans-serif"; 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